Electrical industry sales are complex and involve a wide range of actors: manufacturers, distributors, agents, dealers, engineers, electricians, contractors and owners. The latest generation of buyers will gravitate to web-based systems for sales and collaboration. Although classic social media, such as Facebook, will play a role, systemic changes in the electrical industry will be catalyzed by a new generation of web-based tools that foster collaboration and handle the unique needs of the industry. In this session, listen to a discussion, and see examples, of the latest web-based functionality, including: tools for specifying and validating full electrical systems, tools for collaboration, and online options for supporting electrical-system visualization.